Shoppers entering a number of supermarkets throughout the country are encountering a new and unique advertising program designed to raise awareness of participating brands of cold cereals and to encourage an immediate purchase. What makes the program so unique is that the shoppers themselves then become a direct-marketing medium by passing along the marketing message to other consumers. The new-sprung advertising program, "Supercards," consists of small display cases that are mounted ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.