CHICAGO -- Choosing retailer allies for category management is an inexact science at best, but Mott's U.S.A. is developing the tools it says will move it out of the realm of educated guesswork and closer to fact-based decisions. Last month, the company began an effort to integrate its continuous replenishment, category management and Efficient Consumer Response capabilities, said Stuart Barker, senior category manager at Mott's U.S.A., Stamford, Conn. He said the company, which has a fully ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.