Retailers are making a big splash with new mouthwash formulations that go beyond fresh breath. Multipurpose formulations combined with new flavors have regenerated the oral care category, retailers told SN. Sales of mouthwash/dental products were up 2.4% in supermarkets to $275.6 million for the 52 weeks ending May 15, 2005, according to Information Research Inc., Chicago. Consumer trends leading to new mouthwash launches include the demand for new flavors that lessen the harsh sting of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.