Despite the recent warm weather across much of the country, sales of good-for-you hot cereals have increased due to new advertising campaigns directed at children and overall sales increases across all private-label food categories. Hot cereals traditionally were a stable but relatively unexciting category from a sales perspective for supermarkets until about four years ago when the category got a shot in the arm from the U.S. Food and Drug Administration and the American Heart Association. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.