Food retailers have an opportunity to trade up consumers to slightly higher-priced premium merchandise, a new SN survey indicates. The Fairchild Branding Survey, conducted by the NPD Group, Port Washington, N.Y., exclusively for Fairchild Publications, SN's parent company and a division of CondT Nast Publications, showed a willingness across a broad spectrum of food shoppers regardless of gender, age and income to spend "a little more" for premium brands. Consumers were asked if they were ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.