Cookies and crackers, for years a mainstay near the center of the store, are moving on up -- to an earlier position in the shopping pattern. That tactic, though still not widely used, is one of the most dramatic changes taking place as a result of category management efforts in this all-important category. Other modifications include a better mix of products and better-defined segments within the category, retailers told SN. The category has been helped along the category management path, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.