SYRACUSE, N.Y. -- Penn Traffic Co. here is seeking a much-needed reversal of fortune. Its goal is to win back business it's lost over the past two or three years, Joseph V. Fisher, president and chief executive officer, told SN. "Basically, we need to return our focus to the customer," he said. "No matter how many great ideas we talk about, we really lost that focus for about 18 months in the mid-1990s. But now we've refocused our efforts on building sales back to where they once were -- ...

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