SAN ANTONIO -- While the most basic category management relationship involves only a manufacturer and a retailer, early results of an effort adding broker and wholesaler input to the mix have been positive. This category management project brought together Fleming Cos., Oklahoma City; Cristal Co., a broker based here; five manufacturers and Super S, a 45-store chain based here. Refrigerated product sales (excluding cheese) increased 4% to 10% at Super S during a recent four-week period vs. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.