Multipack cases are taking the lead in supermarket soda sales, upping the ante on the category's "give 'em more for less" promotional appeal, and leaving six-packs and 2-liter bottles in the dust. Retailers contacted by SN said they expect to move a good deal of 12-packs and 24-packs of canned carbonated beverages in the hot summer months ahead, especially with the prospect of hot promotions from national-brand suppliers. Indeed, when the heat's on, multipacks can account for as much as ...

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