After years of stagnation, innovative product delivery forms could breathe new life into children's vitamins sections in supermarkets. Already, W. Lee Flowers & Co., Lake City, S.C., reports that a vitamin that fizzes in the mouth is one of its strongest movers in the segment, and Bashas' Markets, Chandler, Ariz., notes a gumball multivitamin led as its hottest seller in the segment during much of 2004. These are bright spots in an area that also holds strategic potential for food ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.