After years of stagnation, innovative product delivery forms could breathe new life into children's vitamins sections in supermarkets. Already, W. Lee Flowers & Co., Lake City, S.C., reports that a vitamin that fizzes in the mouth is one of its strongest movers in the segment, and Bashas' Markets, Chandler, Ariz., notes a gumball multivitamin led as its hottest seller in the segment during much of 2004. These are bright spots in an area that also holds strategic potential for food ...

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