UNIVERSAL CITY, Calif. -- Multiple cross-promotional partners helped parlay "Swan Princess," a modest theatrical feature, into a significant sell-through success, said Steve Langston, director of promotions, Turner Home Entertainment, Atlanta. Among the companies tying in with "The Swan Princess" were Pillsbury with a $5 mail-in rebate, McCain Citrus Junior Juice, Lifetouch Portrait Services, Crayola, Tiger Electronics, Turner's TBS cable channel and non-profit KinderVision. "When you look ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.