UNIVERSAL CITY, Calif. -- Multiple cross-promotional partners helped parlay "Swan Princess," a modest theatrical feature, into a significant sell-through success, said Steve Langston, director of promotions, Turner Home Entertainment, Atlanta. Among the companies tying in with "The Swan Princess" were Pillsbury with a $5 mail-in rebate, McCain Citrus Junior Juice, Lifetouch Portrait Services, Crayola, Tiger Electronics, Turner's TBS cable channel and non-profit KinderVision. "When you look ...
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