Store loyalty probably precedes brand loyalty by decades. Before Harley Proctor began advertising Ivory in 1881, most consumers depended on their merchants to ensure quality and value in what later became known as "packaged goods." Yet, the ability to establish a true brand identity with store brands has often proven problematic. Following are some examples: Major Appliances: When Sears was the dominant retailer in America, it built customer loyalty with a strong, quality store brand -- the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.