It's hard to imagine that not so long ago the idea of putting an ad on a shopping cart was considered radical. Now, some 20 years later, in-store marketing has come from almost nothing to taking on a dominant, and critical, role in the total consumer marketing program. Today we are dealing with an extremely fragmented market in which both retailers and manufacturers are facing increased competition, and an astounding 310 billion to 330 billion coupons are being distributed annually. The ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.