It's tough to be bullish if the overall market for your product is declining. Real sales market share growth can be nearly unattainable, or worse, unprofitable. Today's category dynamics dictate that every product have a true reason for being, and that it be effectively communicated. That's the key to growing a brand franchise under less-than-optimal conditions. You have to be the matador and have a killer strategy to win. Next time the bull takes off, you can grab on and ride. Forget ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.