Entertainment marketing has become a viable option in promotion planning. Faced with shrinking budgets and growing "untested" venues for advertising, brand managers have embraced tie-in promotions with home video to add sales excitement to their marketing strategies. Properties such as "Batman," "Ninja Turtles," "Free Willy" and "Jurassic Park" have that Hollywood sizzle and broad appeal that a hot property delivers. Not all brands have "Jurassic" budgets. But your brand can find a place in ...

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