Imagine, for a moment, the marketing pie. We have the trade spending segment and the consumer marketing segment. Then, let's tabulate the services, both inside and outside corporate management, that support these different slices: Consumer Marketing: Package design, consumer research, advertising, consumer affairs, publicity and public relations, consumer promotions. Trade Marketing: Sales function and brand function. Now given the division that you have in your mind, it does seem a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.