EAST HANOVER, N.J. -- Nabisco Biscuit Co. here wrapped up the first phase of its Cool School Bus promotion, calling it "extremely successful." The back-to-school promotion included placing large, colorful cardboard school buses in 17,000 major retailers across the country, stocked with Nabisco favorites. SN visited Wegmans Food Markets' prototype store in Pittsford, N.Y., at the end of the summer, where the school bus was parked in the bulk candy department. The Cool School Bus had on ...

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