The time is at hand for conventional supermarkets to get natural and organic food products marching in the battle for shoppers' food dollars. That fact is rendered with unmistakable clarity in the results of a large-scale consumer study commissioned by SN (Page 1). The proprietary survey of more than 2,000 consumers shows that the migration of natural and organic product from the speciality trade to mainstream supermarkets is not only continuing apace, but that critical mass has been ...

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