Natural health and beauty care isn't just for enthusiasts anymore. The trend is mainstreaming, especially in skin, hair, bath/shower and oral categories, where people increasingly want purer, chemical-free formulas, earthier scents, and greater efficacy from plant-based ingredients. "People are becoming much more aware of what they put on their bodies. They realize that the skin is their largest organ and what they apply goes right into their bloodstream," said Debbie Leland, natural and ...

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