KANSAS CITY, Mo. -- In mid-America, the land of meat and potatoes, whole health has taken root through Valu Merchandisers here. VMC, the nonfood subsidiary of Associated Wholesale Grocers, Kansas City, Kan., first began rolling out its whole-health scheme, called Natural Solutions, to its retailers last year. Since then, retail and wholesale executives agree, the program has exceeded expectations. "Natural Solutions already accounts for 1% to 2% of our total store distribution and we expect ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.