CHICAGO (FNS) -- Although candy buyers and manufacturers already do a good job of seasonal merchandising during the four big candy holidays -- Halloween, Christmas, Easter and Valentine's Day -- there are things that can be done throughout the year, according to two marketing experts.
"Take a broader definition of what a season is," urged John L. Stanton, professor of food marketing at St. Joseph's University, Pa., during a seminar on seasonal merchandising at the fourth annual All-Candy ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In