CHICAGO (FNS) -- Although candy buyers and manufacturers already do a good job of seasonal merchandising during the four big candy holidays -- Halloween, Christmas, Easter and Valentine's Day -- there are things that can be done throughout the year, according to two marketing experts. "Take a broader definition of what a season is," urged John L. Stanton, professor of food marketing at St. Joseph's University, Pa., during a seminar on seasonal merchandising at the fourth annual All-Candy ...
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