BOSTON -- The NorthEast Fresh Foods Alliance held its annual conference and exposition at the World Trade Center here, April 11 and 12, with a newly segmented exhibition floor and featuring the return of a consumer panel of typical Northeast supermarket shoppers. This year, the group participated in a seminar that examined the latest trends in shopping priorities and purchasing patterns, led by Roger Selbert of The Growth Strategies Group. The session included updated findings from a NEFFA-sponsored study, which will be detailed next week in a separate SN article. After the seminar, SN asked the consumer-panel members about their favorite department in their local supermarket.