Putting a new product on the shelf is no easy task. It requires coordination among trading partners and the numerous departments within them, all operating under a precisely timed promotion schedule. Even if all these elements work perfectly, new-item failure rates remain high. Even if more products were successful -- and one recent study suggests that the new-product failure rate is closer to 25% than the 95% that has long been accepted as the industry standard -- the process itself could ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.