A $70 million marketing campaign for a new direct-to-video movie, featuring a tie-in with General Mills, has captured the attention of retailers. "Aladdin and the King of Thieves," from Buena Vista Home Video, Burbank, Calif., will release Aug. 13. It is the third movie in the animated series that started with the theatrical hit "Aladdin" and was followed by the direct-to-video, "The Return of Jafar." Priced at $24.99 and starring Robin Williams, who returns as the voice of the genie -- he ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.