BUDAPEST (FNS) -- South African Breweries, which owns more than 80% of the Hungarian brewery Kobanyai Sorgyar Reszvenytarsasag, launched a new version of the market leader Kobanyai Vilagos with a new label. The new version is made to stay fresh for 60 days. The old version of the same beer had a shelf life of only 20 days. The move is strategic, since Hungarians consume 75% of their beer at home, rather than in pubs or taverns. Thus, most beer is sold through grocery stores, mostly in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.