SHEBOYGAN, Wis. -- Fresh Brands here said last week it will launch a major media campaign to publicize its new "value proposition" companywide beginning Wednesday after successfully testing the program since last May. Louis Stinebaugh, president and chief operating officer, said the new program features a more competitive pricing structure on center-store merchandise combined with everyday low prices in general merchandise/health and beauty care and competitive pricing on perishables "that ...

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