Today's shoppers want and get their MTV, take for granted round-the-clock news and weather forecasts and shell out more than $12 million to watch Howard Stern's pay-per-view New Year's Eve party. So it seems inevitable that supermarkets will find a way to harness the power of video and audio to sell products and generate excitement at the store level. In-store video clearly remains an industry segment that still has a long way to go before its full potential is reached. But a growing ...

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