TAUNTON, Mass. -- A Shaw's unit here is testing a new laundry merchandising concept with one of its vendors that is expected to increase sales in the fabric care segment by as much as 24%. "It's not a new product, but a shelving concept, to present fabric care in a conceptual way -- a way to organize and merchandise a product," said one member of the sales team, who works for the manufacturer, Procter & Gamble, Cincinnati. Shop Like You Wash is the name of the concept, the source said. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.