Manufacturers keep bulking up their cereal sales with new entries. This month Kellogg Co., Battle Creek, Mich., the world's leading cereal manufacturer, rolled out its latest cereal creation -- Kellogg's Smart Start, a new cereal made from sweetened multigrain flakes with crunchy rice and oat clusters. It is fortified with 14 essential vitamins and minerals. Smart Start is targeted at adults and provides a taste and nutrition option not currently available within the category. It is being ...

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