The supermarket poultry business is aiming more directly than ever at consumers' needs, and value-added products are leading the way. That's how poultry's top marketers painted the future, in a round of interviews with SN. Executives from the country's four biggest poultry suppliers said consumer-oriented trends such as pre-cooked birds, boneless, skinless parts and other value-added products will loom large -- and they mark a distinct step beyond the concerns about production and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.