The supermarket poultry business is aiming more directly than ever at consumers' needs, and value-added products are leading the way. That's how poultry's top marketers painted the future, in a round of interviews with SN. Executives from the country's four biggest poultry suppliers said consumer-oriented trends such as pre-cooked birds, boneless, skinless parts and other value-added products will loom large -- and they mark a distinct step beyond the concerns about production and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.