Supermarket retailing is returning to its local roots. Rather than trying to merchandise to a mass market that no longer exists, national and regional chains are trying to align their assortments and promotions to appeal to smaller, more specific demographic segments, several industry observers told SN. "Retailing has always been a local activity when done best, and market specialization is really a return to best practices," said Jim Hertel, senior vice president with consulting firm ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.