PROVIDENCE, Utah -- Supermarket video is the targeted medium for a new and unexpected frontier -- advertising on the plastic cases used to hold video cassettes. National Video Case Advertisers, a new company that sells advertising space on video cases, views supermarkets as the ideal retail venue for its program, especially given all the cross-marketing opportunities within the format. While NVCA is still finalizing its plans with advertisers, the company reported almost two dozen large ...

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