RICHMOND, Va. -- Trimming 2.5 inches off the width of a roll of heavy duty Reynolds Wrap may not seem like a giant new product innovation, but when the change is driven by both consumer research and supply-chain efficiencies it yields a significant category benefit. Reynolds Metals' Consumer Products division here says it has the numbers to prove it, now that it has completed the phased national introduction of its 12-inch-wide heavy duty aluminum foil. Now it is readying an integrated set ...

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