PHILADELPHIA -- A new low-price infant formula from the third-ranked supplier could affect promotions and retail margins in the category, said retailers. Formula maker Wyeth-Ayerst Laboratories, a division of American Home Products here, launched Bonamil Infant Formula brand in the United States in October, after marketing the product for 21 months in Canada. Retailers who have sat through presentations about Bonamil said Wyeth claims the product's key point of difference is price, with ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.