Brand marketers that introduce a new product are in for some tough competition these days. Last year alone, 33,678 new food, beverage, health and beauty care, household and pet products were introduced, a 6% increase from 2002, according to Productscan Online, a database of new products from Naples, N.Y.-based Marketing Intelligence Service. Due to the stiff competition, most new products will fail. To improve the chances of survival, many consumer packaged goods companies are turning up ...

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