Though consumers haven't lost their appetite for rotisserie chicken, retailers are using their ovens to do a lot more than turn birds around. A wider variety of seasoned products, better packaging and smarter merchandising have rekindled interest in the category. At the same time, retailers are maximizing their investment in the ovens by offering a greater variety of meats. Over the last year, Supermarket Operations, a seven-store chain based in Natchez, Miss., has been rolling out a ...

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