WOOSTER, Ohio - Cookie and cracker sales are up at three Buehler Food Markets units participating in a Kraft Foods' pilot that has transformed the section into a near replica of a kitchen - complete with tables, shelving and cookware. Running in Buehler's Ashland, Dover and Delaware, Ohio, stores, the test involves products merchandised in cabinets surrounded by items typically seen in a home kitchen, including hanging pots and pans, utensils and cookie jars. "It looks more like a kitchen ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.