In 2005, retailers are processing longer and more variable product bar codes, but bar codes on coupons were left out of the equation. Coupon bar codes, with fixed six-digit manufacturer codes, are ill-equipped to handle the changes that have been brought under 2005 Sunrise, which could lead to more mis-redemptions at the checkout, observers noted. Thus, a group known as the Joint Industry Coupon Committee (JICC) has proposed a plan to re-engineer the coupon bar code that would phase in a ...

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