Retailers are using a variety of unique strategies to build diaper sales. Fleming Cos., Oklahoma City, for example, is encouraging its retail customers to buy diapers on a pallet program, said Tom Rose, the wholesaler's director of category management. "We have a goal of selling 5% of all our diapers this year on pallet programs," Rose said. Buying on a pallet program enables retailers to purchase diapers at a lower cost. The retailers, in turn, can then reduce the retail price. "We are ...
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