NEW BRUNSWICK, N.J. -- Sucralose, a new, patented, no-calorie artificial sweetener that is derived from sugar, is expected to sweeten the sales of several key Center Store categories. The sweetener is opening new doors for diabetics and others watching their sugar intake. Marketed under the brand name Splenda, sucralose is manufactured by the McNeil Specialty Products Co. division of Johnson & Johnson here. It was granted Food and Drug Administration approval earlier this month for use ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.