LAKE BUENA VISTA, Fla. -- Manufacturers must sit down with wholesalers and work out a revised trade promotional system to make up for any loss of inside margins as a result of the industry's Efficient Consumer Response initiative. Otherwise, wholesalers will not stop the practices of forward buying or diverting, and thus hamper the industry's quest to streamline operations and implement ECR. That was the pointed message delivered by Victor Orler, associate partner in Andersen Consulting, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.