GLASTONBURY, Conn. -- Brand marketers may worry about point-of-sale data shifting the balance of power to retailers. A futurist here, however, warned that new consumer technologies pose an even greater long-term threat to the status quo. "The new balance of power stems from the merger of state-of-the-art technologies with newly empowered consumers," said Cornelia Hanbury of the Futures Group consulting firm. Hanbury argued that as consumers gain access to new technologies and data sources ...
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