That sound you don't hear is the silent price war that's being waged in supermarket aisles around the country. Through a series of interviews with executives and analysts, SN has learned that low prices are becoming an increasingly important component of the value equation for the nation's supermarket operators. Some supermarket chains appear to be entering the price wars covertly, however, subordinating their low-price messages to avoid de-emphasizing their other points of differentiation. ...

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