LEOMINSTER, Mass. -- The small family-owned Victory Super Markets here has cooked up a fresh identity for itself, and it's paying off. Building on a winning recipe that features its Market Square fresh food and meals concept, the 16-unit independent is poised to enter new markets currently dominated by "the big guys." Victory's first foray into the home-meal replacement arena, Market Square, got its debut a year and a half ago, as reported in SN, March 24, 1997, at a 60,000-square-foot ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.