GRAND RAPIDS, Mich. -- "We're really too little to be big and we're definitely too big to be little." With that thought, Jeff Gietzen, president and chief executive officer of D&W Food Centers here, raises perhaps the major dynamic facing his highly praised, 24-unit supermarket company. The 55-year-old-company finds itself in that growing middle tier of supermarket operators who are bigger than traditional mom-and-pop retailers but smaller than the Goliath chains crowding the doorsteps ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.