Products touting age-defying benefits continue to fuel much of the growth in the skin care category for supermarkets, capturing the attention of older consumers as well as younger generations. Ongoing advances in technology are enabling manufacturers to produce upscale skin care products that promise to regenerate skin cells, balance skin tone and even moisturize while offering a radiant, sun-kissed glow. Rivaling the quality of department store brands, these new products have given rise ...

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