NEW YORK -- Mario Batali is not the first star chef to cross over from food service to retail, but he is currently one of the hottest culinarians on the New York restaurant scene, and Whole Foods knows it. The retailer has begun offering Mario Batali refrigerated pizza kits at stores throughout the Northeast region, and there are plans to add products, all of which share a connection with the chef's restaurants, cookbooks or television shows. The pizza kits, priced at $11.99, are available ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.