General Mills, Sony Team al Mills here and Sony Computer Entertainment America, Foster City, Calif., have launched a three-month cross-promotional campaign running now through May 31. In the "Gimme Five" program, General Mills is offering consumers a $5 discount coupon on five popular PlayStation games: "Crash Bandicoot: Warped"; "Spyro the Dragon"; "Tomba!"; "Grand Turisimo"; and "Rugrats: Search for Reptar." The cereal brands include Lucky Charms, Frosted Cheerios, Cookie Crisp, Cocoa ...

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