Consumers Support Labels on Beef American consumers support country-of-origin labeling on beef products, according to a national survey sponsored by the National Cattleman's Beef Association (NCBA) here. The survey, conducted by McLean, Va.-based Wirthlin Worldwide, found that 78% of the 1,000 American consumers polled support country-of-origin labeling. Of those, most were women -- still the primary household shopper. While consumers typically assume that beef products containing a stamp ...

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