While kids and tweens have emerged increasingly as an attractive market, beverage marketers and manufacturers have to accommodate the unique approach kids have to purchasing while also addressing the problems that come with marketing to a group that does not control its own purchases all the time. "Kids spend a whole lot of money; they influence a lot of their parents' spending. And the No. 1 category kids request in terms of dollar volume are foods and beverages," said Julie Halpin, chief ...
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